
Keily Baker
- 2x Founder & CEO
- Sculpt Space & Sculpted Salons
- Industry leader
- Over 10 years experience
- Small business podcast founder & host
Hi, I’m Keily, founder of Sculpt Space, where I offer premium lash & brow services, and Sculpted Salons, where I educate and coach beauty professionals to build thriving businesses.
Originally from country Victoria, I moved to Melbourne at 18 to pursue my passion for beauty therapy, studying at Elly Lukas Beauty College. While studying, I gained hands-on experience working in salons and completed an internship at a 5-star resort in Vietnam. Once I graduated, I secured a full-time position at a salon specialising in lashes, brows, and spray tans. I worked my way up to salon manager, growing a fully booked clientele that even included celebrities.
Despite my success, I knew I wanted more. I wanted to create something of my own. So, I took a leap of faith and started my business on the other side of the city—with no clients, no friends or family nearby, and no financial help. I took out a $20,000 loan to get started, determined to make it work. With the right systems and strategies, I paid off that loan within a few months and, within a year, became fully booked, rarely accepting new clients.
Over the last six years, I have built a six-figure beauty business, charging premium prices and attracting my dream clientele. My business has given me financial freedom, allowing me to take holidays while maintaining a thriving brand.
As I started sharing my journey online, beauty professionals began reaching out, asking how I did it. I quickly realised there was a huge demand for both service training and business coaching, so I created in-depth courses and private coaching programs to help others achieve the same level of success. My coaching and education business took off, booking out months in advance. Now, I dedicate most of my time to education and coaching, while still servicing my OG loyal clientele a few days a week.
Helping other beauty professionals transform their businesses is incredibly rewarding. Seeing their success, growth, and confidence skyrocket reminds me why I started this journey. I provide them with skills and knowledge they will carry for life, teaching them that a great business isn’t just about delivering exceptional results—it’s about having the right systems, structure, and strategy in place.
Business has always been part of who I am. Growing up in family businesses, I developed an entrepreneurial mindset early on. My husband and I now run multiple successful businesses together, giving me deep insight into various aspects of business growth and sustainability.
Whether you're looking to refine your beauty skills or scale your business, I’m here to help you build a thriving, profitable, and fulfilling career in the beauty industry.

The stats
- 2 X Founder & CEO
- 5x Certified Lash, Brow & Cosmetic Tattoo Artist
- ITEC Internationally qualified
- 6 Figure Salon Owner
- Over 10 Years Experience
Meet The Woman Behind Sculpt
Keily Baker

- I grew up in country Victoria. Country girl at heart but love the big city lifestyle
- I have always loved business and working. My parents had their own CD shop when I was in primary school and I would work at the shop every day. I was always so keen to get into working and loved anything business related
- At 18 I moved to Melbourne alone from country Victoria and started studying & working within the beauty industry
- I was only 22 years old when I started my first business!
- I love going to the gym and am very passionate about creating a routine that keeps your body and mind healthy
- I am very stubborn and will always do what I want, not what anyone tells me. A teacher once told me I was “too smart” for beauty, so that drove me to prove to her what I could do with it. I have always believed if you pursue a career you love and are passionate about, you will always succeed
- I love anything outdoorsy – hiking, camping, wakeboarding is where you can usually find me but I also love the finer things in life too!
- I’m a big foodie. I loooove to eat and suffer from being hangry, but am not a very good cook
- My dad lives in the Cook Islands so I’m passionate about creating a lifestyle where I am able to travel and spend more time with him while being able to work remotely too!